Generating 7x ROAS with UGC Ads

Objective

amaran sought to improve the performance of its ad campaigns, which had previously relied on generic graphic ads yielding limited results. The goal was to enhance ad effectiveness and maximize ROAS within a modest budget.

What We've Done

Akari and Co activated a creator from our network to produce engaging, authentic content tailored for amaran's sales campaign. We incorporated ad usage rights, enabling us to immediately launch the creator-driven ad across platforms, strategically positioning the content to connect with the target audience more effectively than previous ads.

Creative Process

• Creator Activation: Selected a creator aligned with amaran's brand to produce dynamic, relatable ad content.
• Strategic Rights Utilization: Secured ad usage rights to extend the reach and impact of the creator's content.
• Campaign Launch and Optimization: Rapidly deployed the creator ad, ensuring optimal performance and audience resonance for maximum ROAS.

Results

• Return on Ad Spend (ROAS): Achieved a 7x ROAS, converting a $1.3k spend into $9.3k in revenue.
• Scalability Potential: Although the campaign had room to scale, the budget remained capped by client-imposed limits.

Conclusion

This strategic shift from generic graphic ads to creator-driven content delivered significantly higher returns for amaran, demonstrating the power of authentic, creator-led campaigns in driving sales. Akari and Co's approach not only optimized ROAS but also laid a foundation for future scalability and effective ad performance.