for social media marketers
Know your
numbers.
Free calculators and benchmarks to help you understand what's working — and what isn't.
Engagement Rate Calculator
Industry Benchmarks
| Platform | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| < 1% | 1 – 3% | 3 – 6% | > 6% | |
| TikTok | < 3% | 3 – 9% | 9 – 17% | > 17% |
| YouTube | < 0.5% | 0.5 – 2% | 2 – 5% | > 5% |
| X / Twitter | < 0.5% | 0.5 – 1% | 1 – 3% | > 3% |
| < 1% | 1 – 2% | 2 – 5% | > 5% |
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How It Works
The Formula
Engagement Rate = (Likes + Comments + Shares + Saves) ÷ Followers × 100. For video-first platforms like TikTok and YouTube, views replace followers as the denominator.
Why It Matters
High follower counts mean nothing without engagement. Brands that partner with micro-creators at 5–10% ER consistently outperform mega-influencers at sub-1% ER on cost per sale.
What to Do Next
If your ER is below average, focus on posting cadence, hook quality, and CTA clarity before scaling spend. We can audit your content and show you exactly what to fix.
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