Selling $48k of Art in 6 Minutes with Social Content

Objective

Kim Rose Art planned a limited release drop of her "Mini" series — 30 exclusive art pieces priced at $1,600 each. The goal was to generate significant excitement and drive email list sign-ups to ensure a successful launch.

What We've Done

Akari and Co crafted a comprehensive marketing strategy focusing on organic content creation and paid advertising to maximize reach, engagement, and sales:

• Organic Content Strategy: Developed content highlighting the uniqueness and craftsmanship of the Mini pieces, using Instagram Reels, Stories, and posts to showcase the creative process and build anticipation.
• Paid Advertising Strategy: Implemented targeted ads to reach potential collectors and art enthusiasts beyond Kim Rose Art's existing followers, focused on generating email sign-ups.

Execution

Content was released in a phased approach to gradually build excitement, culminating in a final push the day before the release.

Results

• Email Signups: 1,000 new subscribers joined the mailing list, eager for early access.
• Sales: All 30 pieces sold out within 6 minutes of launch, generating $48,000 in revenue.
• Social Growth: Kim Rose Art's Instagram account gained 13,000 new followers.
• Reach and Engagement: The campaign reached 1.5 million accounts, with only 0.6% attributed to ads — demonstrating the power of organic content.

Key Insights

• The organic content strategy drove the majority of engagement and conversions.
• Paid ads, though limited in reach (0.6%), were highly effective in driving high-quality email sign-ups.
• Reels were the most engaging content format, with over 253,000 views.

Conclusion

Through a combination of organic and paid strategies, Akari and Co successfully helped Kim Rose Art achieve a rapid sell-out. This case demonstrates the importance of strategic planning, creative content, and targeted advertising in achieving exceptional results.